If you aren’t a celebrity or a multimillionaire capable of purchasing millions of Twitter followers, it’s quite hard to establish a notable online presence these days, especially if you’re a small- or medium-sized business. It’s undeniable that the benefits of a strong online presence on prominent social media platforms such as Twitter are numerous.

Small- and medium-sized businesses are famous for creating innovative solutions that allow them to compete with much larger, better funded competitors. One of the most useful tools to accomplish this is the immensely popular iPad, which with its widespread developer community, has limitless possibilities for SMBs. If you feel like you could be getting more out of your Apple mobile device’s business potential, we’ve created a list of the five best solutions -- let’s take a look.

Most of us have heard of the wonders that VoIP can provide to businesses, cheaper telephony, more diverse functionalities and increased mobility -- but have you heard about the better access to customer data? As technology continues to connect us in new and exciting ways there is an endless supply of data to interpret.

According to a Research and Markets report, client virtualization is expected to drive continual growth in the IT sector. Long gone are the days of tedious one-on-one interaction between servers and systems, it is now time to embrace the automated and virtualized alternative.

Whether you only need a dozen, or a hundred, the process of deciding on and acquiring software licenses can be very frustrating. Many of us had hoped that cloud computing and virtualization would alleviate some of these headaches. Unfortunately, we’re not there yet, which is why it’s important to understand all of your licensing options when deciding on a virtualized environment -- let’s take a look.

You may think that you hate slideshow-based presentations, but in reality you probably hate poorly designed content and overapplication of transition effects. The recent update to Google Slides may not have removed your most dreaded cliche, but they did add some truly innovative interactivity features.

Small and medium-sized businesses have been seeing improvements in cost reduction and disaster recovery with the adoption of virtualization. Over the last year, virtualization has enabled Strem Chemicals, a Massachusetts-based manufacturer and marketer of specialty chemicals, to see improvements beyond their bottom line.

When it comes to the online security of their business, many SMB owners consider it an afterthought. They think their business is too small to be of any concern to cyber criminals, and there’s good reason for this mentality. How often are security breaches to SMBs listed in the news? Rarely.

We won’t waste your time asking if you know what virtualization is. Someone has probably already brought it to your attention. Maybe it was your IT department suggesting it as a way to reduce downtime, or perhaps it was a competitor bragging about how it helped their company improve its bottom line.