Blog

The effective marketing tool you forgot

When it comes to marketing, it can be tough to determine the most effective strategies. There are so many different ways you can try to lure customers to your brand: a free ebook, email marketing and press releases are few strategies often used. But how do you know what’s most effective? It all comes down to looking at data to see what works best.

4 different types of hackers

Hackers come in all shapes and sizes. From kids trying to gain notoriety on the Internet to political groups trying to send a message, the motives for a cyber attack vary widely. So how can you protect yourself? It all starts with getting to know your enemy a little better.

How to get 500+ connections on LinkedIn

500+ LinkedIn connections can seem like a lofty goal. You have a business to run, and probably don’t have much time to dedicate to the platform. However, carving out the time to grow your LinkedIn network can prove invaluable as it will provide social proof to yourself or organization and presents the opportunity to connect with new clients.

Do more than look at your PDF with Google

Many businesses use PDFs on a daily basis. It’s a viewing format that is universal across different platforms, it’s secure, and it’s easy to create one. But can you do more than just view a PDF file? With Google Drive’s built-in features and some help from third party services, interacting with PDF files in your web browser has never been easier.

How to enhance your VoIP call performance

When considering a VoIP solution, many small business owners have a lot of reservations. What if the call quality is unsuitable? What if your staff struggles with the technology? What if you have to deal with the headache of installing an additional network? All these assumptions can prevent business owners from giving VoIP a try, but are they legitimate? Absolutely not.

How to make the most out of your BYOD policy

There’s a lot of talk about BYOD policies these days. While most companies are more concerned with the security risks that go along with bringing your own device, far fewer business owners forget the productivity risks. Believe it or not, a poor BYOD policy (or lack thereof) can actually hurt your staff’s productivity.