When it comes to marketing, it can be tough to determine the most effective strategies. There are so many different ways you can try to lure customers to your brand: a free ebook, email marketing and press releases are few strategies often used. But how do you know what’s most effective? It all comes down to looking at data to see what works best.
There are a lot of web-based email platforms in the marketplace. Many come and go, but there’s a reason Gmail has crossed the 1 billion monthly active user milestone and is still standing strong as one of the world’s most popular web-based email clients.
It’s the middle of the month and you’re waiting to meet a colleague outside a restaurant. As you wait, you idly browse the web and check emails, and then suddenly you’re hit with the notification you dread most. Your Android phone’s data is almost out.
Hackers come in all shapes and sizes. From kids trying to gain notoriety on the Internet to political groups trying to send a message, the motives for a cyber attack vary widely. So how can you protect yourself? It all starts with getting to know your enemy a little better.
500+ LinkedIn connections can seem like a lofty goal. You have a business to run, and probably don’t have much time to dedicate to the platform. However, carving out the time to grow your LinkedIn network can prove invaluable as it will provide social proof to yourself or organization and presents the opportunity to connect with new clients.
Many businesses use PDFs on a daily basis. It’s a viewing format that is universal across different platforms, it’s secure, and it’s easy to create one. But can you do more than just view a PDF file? With Google Drive’s built-in features and some help from third party services, interacting with PDF files in your web browser has never been easier.
Most of us like to think we’d never click on a suspicious link in an email. But the fact of the matter is this is one of the most common ways a business is hacked. We’re all human of course, and we make mistakes. Yet now Microsoft is trying to prevent this.
These days, it’s almost impossible to see a business that does not have a website. Even small businesses have taken to the Internet to find more customers and create an online presence. The problem is, with so many companies creating their own websites, yours can get lost in the shuffle.
When considering a VoIP solution, many small business owners have a lot of reservations. What if the call quality is unsuitable? What if your staff struggles with the technology? What if you have to deal with the headache of installing an additional network? All these assumptions can prevent business owners from giving VoIP a try, but are they legitimate? Absolutely not.
There’s a lot of talk about BYOD policies these days. While most companies are more concerned with the security risks that go along with bringing your own device, far fewer business owners forget the productivity risks. Believe it or not, a poor BYOD policy (or lack thereof) can actually hurt your staff’s productivity.