Investing in new IT? Avoid these 5 mistakes

If you want to improve your business’s performance, then investing in new technology can be a big step in the right direction. For instance, just upgrading your servers can boost your team’s ability to multitask and handle more complex projects. However, buying new tools and solutions will not give you the results you want unless you avoid these mistakes.

How a cloud-based OMS can help eCommerce businesses

Cloud-based order management systems (OMS) have plenty of useful features that can help any eCommerce business boost their sales. But this is just one of the many advantages these tools offer. Read on to learn more about the business benefits of deploying an OMS.

First off, we need to clarify that an inventory management system is not the same as an order management system.

Why marketing automation should be a top priority for SMBs

It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience for your customers.

How to collect customer data effectively

Businesses have more access to customer data these days, thanks to customer analytics tools being more affordable and powerful than ever. However, a lot of data is unnecessary and can take up precious memory space. To ensure that your insights are relevant and useful, you must have a well-defined data collection system in place.

Why small businesses should consider business intelligence

For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many are wary of spending too much on BI. Still, SMBs should leverage BI to gain an edge — fortunately, there’s plenty of budget-friendly business tools and resources available nowadays.