Back up your data with these four storage solutions

Businesses rely heavily on data for their daily operations. They use it for everything, from building client relationships to developing marketing strategies and so much more. But without data backups, businesses risk losing data in case of a disaster. Every business owner must develop a robust backup plan for their business, which includes implementing any […]

How to collect customer data effectively

Businesses have more access to customer data these days, thanks to customer analytics tools being more affordable and powerful than ever. However, a lot of data is unnecessary and can take up precious memory space. To ensure that your insights are relevant and useful, you must have a well-defined data collection system in place. Customer […]

Why dashboards are vital tools for your business

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand, making dashboards a critical part of the business analytics process. Here are some common uses of dashboards across various […]

Here’s why your business needs CRM

No business ever gets very far without a steady stream of customers. They are your primary source of revenue, so taking care of your relationships with them must be your highest priority. To effectively foster customer relationships, your business should leverage customer relationship management (CRM) systems. Imagine buying a product, and it breaks the first […]

The pitfalls of business continuity planning

If your managed IT services provider has been using the same business continuity plan (BCP) for years, your organization may be in trouble. BCPs should continuously be updated so you avoid overlooking or underestimating certain issues. Not updating your BCP is just one mistake that can harm your business. Here are a few more you […]

How automation boosts your small business’s marketing

A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed. Here are marketing automation benefits your small business should leverage. Inbound lead […]