These days, it’s nearly impossible to keep your internet activities completely private. Browsers keep track of your online behavior, while some websites collect your personal information. Although these data are often used for marketing purposes, it’s not uncommon for them to fall into the hands of identity thieves and other malicious actors.

As you surf the web, it’s nearly impossible to keep your internet activity completely private. Certain websites collect personal information for marketing purposes and your browser keeps track of all the websites you visit. That browsing information can also fall into the wrong hands, which is why you should consider using private browsing if you want to keep your online activities to yourself.

You may think that you’re not online enough to risk your safety, or that you never visit unsafe sites. However, the world wide web is a vast network where the exchange of information is often difficult to track. Here are some good reasons to “go incognito”.

With the headlines about data breaches and cyberattacks greeting you every time you go online, it seems impossible to have a surefire, foolproof way to keep your information secure.

If you’re getting targeted with surprisingly relevant ads, there’s a chance your internet activity is being tracked and analyzed by market researchers. While this doesn’t bother most people, private browsing mode can offer you some protection against online marketers and would-be data thieves.

As end users of Google’s suite of productivity enhancing tools, we have a right to know that the company is doing everything in its power to protect its billions of users - whether they are working from a desktop, browsing while they are on the go, or working remotely.