For many customers, being put on hold in a call can be annoying. Some may even get frustrated and just hang up. Instead of keeping your business’s callers waiting without anything to do, why not have them listen to useful information that keeps them engaged? With a Voice over Internet Protocol (VoIP) system, doing this is pretty simple.

Being put on hold can be a bothersome experience for customers. Unless they have absolutely nothing else to do, people dislike waiting for an indefinite amount of time and achieving nothing. But did you know that when you make customers wait on the other end of the line, you actually have the opportunity to provide them with informative messages? With Voice over Internet Protocol (VoIP), this is very easy to do.

A CNN survey revealed that 70% of callers in the US who are put on hold in silence hang up within 60 seconds. That’s why businesses are looking into different on-hold options to keep customers happy and are finding wonderful solutions from VoIP systems.

When your customers call your support hotline, they want to be connected to a helpful customer service representative, not experience another hassle. But when they get irked by your unprofessional on-hold messaging system, they can get doubly frustrated and become harder to appease.

Recently, a story circulated amongst industry insiders of an official in a hospital’s records room who couldn’t customize her legacy phone system’s hold messages. The upshot was this particular platform restarted the hold message each time a caller was placed back on hold.